Kassaa warns: “Franchising” faces a difficult year... eyes on holiday-season results in Q1

National News Agency: National News - The chairman of the Lebanese Franchise Association, Yahya Kassaa, disclosed in a statement that “the franchise sector is facing a difficult year in 2026, with activity in the local market declining by rates ranging between 18% and 40%, depending on the sector, alongside a slowdown in external expansion as a result of regional turmoil, particularly…
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